Plus, advertiers are looking past quarantine
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As the Pandemic Unfolds, Big Alcohol Brands Plan for the Future as Others Fight for Survival
One study suggests that 7.5 million small businesses in America could close their doors for good because of the pandemic. In the alcohol industry, that’s the smaller craft breweries, wineries and distilleries—you know, the ones where you spend a Saturday afternoon because it’s the only place you can have a pint named after a local urban legend while also hanging out with your toddler. Those small alcohol producers are struggling far more than large conglomerates like AB-InBev, Molson Coors and Diageo for many reasons:
- Big brands have far more space on grocery store shelves.
- Big brands have the resources to develop an ecommerce presence.
- Tap room sales, which are now non-existent represent a far larger chunk of revenue for smaller businesses.
For Adweek Pro Members: This digital feature looks at the state of the alcohol industry, dissecting who is looking to the future and who is just trying to survive, as well as the variety of factors impacting sales.
More Members-only content: Publishers Face Costly Digital Advertising Dilemma While Adapting to New Privacy Rules
With CCPA looming, publishers face decisions about how to alter their data practices. That means less third-party data, and more first-party data. But without scale, most publishers don’t have enough first-party data to avoid taking a hit in advertising revenue.
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Why Trump Can’t Claim Twitter Is Violating His Free Speech
President Trump’s Twitter feed has finally led to a confrontation with the social media platform. Twitter included fact checks on multiple misleading tweets from Trump about mail-in voting, which resulted in Trump incorrectly claiming that Twitter was infringing on his right to free speech. However, the opposite is true: The president’s tweets threatening to shut down the platform actually represent a potential free speech issue as the government has no legal ability to shut down Twitter.
With End of Quarantine in Sight, Nescafé Crafts a ‘Good Morning’ Message to the World
Advertisers are finally racing toward the light at the end of the tunnel. Today, Mini celebrated the reopening of its factory in the U.K. with an optimistic ad about moving forward. Nescafe contributed its own message to welcome each and every new day as the situation improves. As the world reopens, expect a flood of similar ads celebrating our return to normal.
What to Expect From the Much-Anticipated HBO Max
In my best Michael Buffer voice: “Standing 10,000 hours of content tall and weighing $14.99 per month, in corner No. 1, it’s HBO Max.” Yes, that’s right we have a new streaming contender as WarnerMedia debuted HBO Max yesterday. It features content ranging from Sesame Street to Turner Classic Movies, as well as the entire Harry Potter library, which it snagged at the last minute. The crowded space still awaits the arrival of Peacock this summer. As Buffer once famously said: “Let’s get ready to rumble.”
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