Resale marketplace grew thanks to a community of ‘shared closets’
Approaching its 10th anniversary, fashion resale marketplace Poshmark continues to innovate to stay ahead of how, where and why we shop. With more than 60 million subscribers, the site connects buyers and sellers of new and used clothing, shoes and accessories.
“The way we really grew was by getting a community of users that really likes to interact with each other and being able to buy from someone, not someplace. That’s what really set us apart,” said Poshmark CMO Steven Tristan Young in conversation with Adweek senior writer Lisa Lacy at today’s Future of Shopping event. Young calls it a phenomenon of “shared closets.”
And in these pandemic days, with stay-at-home orders and reluctance to go out even as stores reopen, Poshmark has ramped up product development to meet a new kind of buyer and seller demand. Watch the full session here: