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CMOs on the Move: Roundup of the Latest Industry Movers and Shakers

cmos-on-the-move:-roundup-of-the-latest-industry-movers-and-shakers

The entire industry is jumping—and in all the right directions. Over the past few months, several members of the marketing community have risen to elevated roles and taken on new ones in completely different arenas. We may not have caught all the moves, but below is a roundup from the past few months across several different industries including media, entertainment, retail, financial services and tech. Know of any noteworthy moves we may have missed? Drop us a note at [email protected]

Moves in media and entertainment:

Daniel Cherry III, svp, general manager, DC Comics (former CMO, Activision Blizzard Esports

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Jabari Hearn, svp, marketing and entertainment, Westbrook Inc. (former vp of brand, Lyft) 

Mayur Gupta, chief marketing and strategy officer, Gannett – USA Today Network (former CMO, Freshly

Nadja Bellan-White, global CMO, Vice Media Group (former executive partner, WPP Team Leader, Ogilvy) 

Tiffany R. Warren, evp, chief diversity and inclusion officer, Sony Music Group (former svp and chief diversity officer, Omnicom Group

Ukonwa Ojo, CMO, Prime Video and Amazon Studios (former CMO, MAC Cosmetics)  

Yashica Olden, global chief diversity and inclusion officer, Condé Nast (former global executive director, inclusion and diversity, WPP)

Moves in retail:

Jenny Campbell, CMO, Kate Spade (former CMO, Tinder)  

Linh Peters, global CMO, Calvin Klein (former vice president of loyalty, partnerships and licensed stores product and marketing, Starbucks) 

Maurice Cooper, svp of marketing, Target (former evp and chief growth and experience officer, Wingstop)  

Moves in financial services:

Carla Hassan, CMO, Citi (former chief brand officer, Citi

Jonathan Mildenhall, CMO, Dave Inc. (former co-founder and chair, TwentyFirstCenturyBrand) 

Vinoo Vijay, CMO, Truist Financial (former CMO, H&R Block

Moves in automotive:

Allyson Witherspoon, U.S. CMO, Nissan (former gm, global brand engagement, Nissan) 

Tara Rush, svp and chief marketing officer, Audi of America (former svp and chief communications officer, Audi of America) 

Moves in tech:

Alex Schultz, CMO, Facebook (former vp of product growth, analytics and internationalization, Facebook) 

Matt Kerbel, vp of marketing, Homie (former head of marketing, Canoo

Additional moves:

Dara Treseder, svp, head of global marketing and communications, Peloton Interactive (former chief marketing and communications officer, Carbon) 

Kellyn Smith Kenny, chief marketing and growth officer, AT&T (former global CMO, Hilton

Ken Turner, evp and CMO, North America, Red Bull (former head of brand marketing, Red Bull) 

Meg Goldthwaite, chief marketing and communications officer, The Nature Conservancy (former CMO, NPR

Rita Patel, CMO, Buffalo Wild Wings (former vp, brand management, Target) 

Katie O’Reilly, chief revenue officer, Philadelphia 76ers (former CMO, Philadelphia 76ers) 

 

In addition to championing their own growth, many of the executives above serve as mentors for senior-level marketers in the Adweek Executive Mentor Program. The goal of the program is for the mentors to help the mentees bridge the gap to the C-suite, and within the past few months, several executive mentees have made major moves in that direction. Round 3 of the Executive Mentor Program kicks off in January 2021, and interested mentees can sign up to be notified when the pitch window opens. 

Moves by Adweek Executive Mentees:

Anisha Raghavan, CMO, Global Brands Americas, Walgreens Boots Alliance (former consultant at Haldi) 

Conley Fitzpatrick, chief marketing officer, 21Seeds Inc. (CMO, Dano’s Tequila) 

Cory Bernstine, senior director, strategy, United Soccer Leagues LLC (former director, marketing and business strategy, Minor league Baseball) 

Jamie Wideman, vp of innovation, Molson Coors (head of sales and marketing, Craft Spirits) 

Janet Oak, chief brand officer, Eastside Distilling (former svp, purpose and sustainability and U.S. ambassador, Ipsos Foundation, Ipsos) 

Tatiana Holifield, head of brand social, Hulu (former vp and head of digital strategy, Pacers Sports and Entertainment) 

Kamala Avila-Salmon, head of inclusive content, Lionsgate Films (former marketing inclusion strategy lead, Facebook) 

Nicholas Love, vp of digital marketing, G&S Business Communications (former director of social media) 

What do you think?

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