in , ,

Toyota Playfully Celebrates Its Role In Kiwi Culture With New Ad

toyota-playfully-celebrates-its-role-in-kiwi-culture-with-new-ad

Toyota New Zealand celebrates the “bond” between car owners, their trusty vehicles, and their friends in its latest campaign to promote its new 2021 Hilux model.

The hero film shows a small group of New Zealanders pulling over when they spot each other out and about. Shortly thereafter, several other adventurous Kiwis arrive in their trucks, creating a long row with conversations, filled with nonsequiturs, playfully shouted to one another through open windows.

One owner takes her boat out for a drive, another arrives with a steering wheel cover that manages to match his beard color and others illustrate the vehicle’s attributes and features. The spot ends with everyone breaking away, well-choreographed, to continue their day.

WebCEOSEO Tools

Created with Saatchi & Saatchi New Zealand, the spot was directed by Sweetshop’s Damien Shatford, with media led by Starcom New Zealand. With a decidedly Western vibe, music featured in the ad was created by New Zealand musicians Troy Kingi and Tami Neilson.

The campaign includes TV, social, digital, press and outdoor activity with a series of 20 short videos.

“Hilux has always had a strong connection with Kiwis, so it’s great to be able to celebrate that bond through this new campaign and showcase all the different models and drivers that are part of the Hilux New Zealand story,” said Andrew Davis, Toyota New Zealand general manager of marketing.

Steve Cochran, who joined Saatchi & Saatchi New Zealand as chief creative officer in July, added: “Hilux has long been a part of Kiwi culture, and this campaign plays to that.

“I certainly consider myself privileged to have joined Saatchi & Saatchi just in time to work with the team on such a special Kiwi brand on such a significant campaign for my first project. It’s been as fun to make, as we reckon it is to watch.”

CREDITS:

Client: Toyota NZ Ltd

Creative Agency: Saatchi & Saatchi NZ

Media Agency: Starcom

Production Company: Sweetshop

Director: Damien Shatford

Executive Producer: Ben Dailey

Executive Producer: Kate Roydhouse

Producer: Tony Whyman

DOP: Ben Seresin

Post / VFX: Stu Bedford

Audio: Franklin Road, Shane Taipari

Music: Ghost Riders in the Sky, Performed by Troy Kingi & Tami Neilson

Photography: Ross Brown, Match

Retouching: Jason King, SixtyFour

What do you think?

WebCEOSEO Tools

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Loading…

0
WebCEOSEO Tools
these-fake-finance-ads-highlight-a-real-problem:-period-poverty

These Fake Finance Ads Highlight a Real Problem: Period Poverty

offline-marketing-best-practices-for-your-real-estate-business

Offline Marketing Best Practices for Your Real Estate Business