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Lessons From Trump’s Second Impeachment Trial

lessons-from-trump’s-second-impeachment-trial

The business lesson of the trial is clear: It’s easy to predict an outcome when incentives are misaligned with your objective.
Sujean Gahng for Adweek


By Shelly Palmer

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1 hour ago

Is it possible to have a dispassionate discussion about the United States Senate’s second impeachment trial of former President Donald J. Trump? I’d like to try because there are lessons here that should be discussed dispassionately.

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Shelly Palmer

@shellypalmer

Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.

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