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Apple Gets Beautifully Surreal in Ads About the Health Benefits of Its Newest Watch

apple-gets-beautifully-surreal-in-ads-about-the-health-benefits-of-its-newest-watch

Spots for Apple Watch 6 focus on better sleep, workouts and wellness monitoring

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Apple’s new spots highlight health benefits including better sleep.
Apple


By David Griner

2 hours ago

If there’s one thing all ad creatives aspire to create, it’s a dream sequence. While arguably overused across the history of advertising, dreaming scenarios give you a limitless canvas for your most surreal and soaring ideas.

David Griner

@griner
[email protected]
David Griner is creative and innovation editor at Adweek and host of Adweek’s podcast, “Yeah, That’s Probably an Ad.”

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