Smart marketers read the needs of the day.
By Joah Santos
9 hours ago
Nimble companies, those that do not carry the baggage of legacy marketing theories and processes, are well-equipped to capture consumer trust in today’s market. By leveraging real-time data to assess how much their brand matters, these brands can adjust marketing spends more effectively than slower competitors. These are human-centric marketers: the Davids.
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Joah Santos is the CMO of BERA Predictive Brand Tech.