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How David Beats Goliath in the Battle of Brand Perception

how-david-beats-goliath-in-the-battle-of-brand-perception

Smart marketers read the needs of the day.
Fairywong/Getty Images


By Joah Santos

WebCEOSEO Tools

9 hours ago

Nimble companies, those that do not carry the baggage of legacy marketing theories and processes, are well-equipped to capture consumer trust in today’s market. By leveraging real-time data to assess how much their brand matters, these brands can adjust marketing spends more effectively than slower competitors. These are human-centric marketers: the Davids.

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Joah Santos

Joah Santos is the CMO of BERA Predictive Brand Tech.

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