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Coca-Cola Uses Music, Dance and Color to Capture the Feeling of Opening a Can

coca-cola-uses-music,-dance-and-color-to-capture-the-feeling-of-opening-a-can

Energetic ad by Wieden+Kennedy London features a new track from Tyler, The Creator


Coca-Cola’s latest ad campaign aims to show the “beyond words” experience of drinking Coke.
Coca-Cola / Wieden+Kennedy London

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By Sara Spary

8 hours ago

LONDON—There’s usually a point in my day, just after lunchtime, where I go to the fridge and crack open a nice cold can of Diet Coke.

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

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