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DoubleVerify: Inflammatory and Misleading Content Spiked 83% Year Over Year Last November

doubleverify:-inflammatory-and-misleading-content-spiked-83%-year-over-year-last-november

The company analyzed other major 2020 events, including the pandemic and the Covid-19 vaccine


DoubleVerify said consumers are spending an average of 25.54 more hours online each week due to the pandemic
DoubleVerify

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By David Cohen

10 hours ago

Brands unwittingly spent a minimum of $235 million in advertising on sites linked to disinformation in 2019, according to Global Disinformation Index estimates, and digital media analytics, data and measurement platform DoubleVerify released a new report that examined three of the most important news events of 2020: the U.S. presidential election, the pandemic and the Black Lives Matter movement for racial justice.

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