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Spanx’s Sara Blakely on Launching a Billion-Dollar Business During Tough Times

spanx’s-sara-blakely-on-launching-a-billion-dollar-business-during-tough-times

The founder offers lessons in resilience and marketing your “why” rather than the product


Sara Blakely founded Spanx with just $5,000.
Adweek

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By Richard Collings

37 mins ago

Sara Blakely, the founder of innovative shapewear brand Spanx, says difficult times can provide the most fertile ground for change.

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Richard Collings

@RichCollings
[email protected]
Richard Collings is a retail reporter at Adweek.

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