Video may have killed the radio star, but the explosion of new advertising media hasn’t quite killed the specialist. It has, however, increasingly demanded that they know how to play outside of their own sandbox.
Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
Adweek opinion contributor Brooke Stephenson is a creative advertising and sociology student at Syracuse University.