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Peloton’s Head of Marketing Talks About Fostering Community and Committing to Diversity

peloton’s-head-of-marketing-talks-about-fostering-community-and-committing-to-diversity

After spending early years educating consumers on connected fitness, the brand is now shining a light on its members


Dara Treseder joined Adweek’s Challenger Brands summit to discuss the company’s focus on community and DEI efforts.
Adweek


During Peloton’s early years after its founding in 2012, the brand had to first educate its consumers on what a connected product was, said Dara Treseder, the company’s head of global marketing and communications.

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

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