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NBCUniversal, Ad Council, and SAP Execs on the Power of Purpose-Led Marketing

nbcuniversal,-ad-council,-and-sap-execs-on-the-power-of-purpose-led-marketing

By Al Mannarino

12 hours ago

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While purpose-driven marketing isn’t a new term in our industry, it’s taken on a significant new meaning in a COVID world. It isn’t enough to act on consumer’s behalf — rather brands are shifting towards a more collaborative approach to work alongside consumers to bring about positive change at both individual and community levels. 

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

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