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Hyundai Elevates Former BMW Exec to Global CMO and Undergoes a Restructuring

hyundai-elevates-former-bmw-exec-to-global-cmo-and-undergoes-a-restructuring

Thomas Schemera takes over from Wonhong Cho, who’s heading a new brand strategy division


Thomas Schemera spent more than three decades at BMW.
Hyundai

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As part of a broad organizational restructuring aimed at improving marketing coordination across its brands, Hyundai Motor Company has named a new global chief marketing officer, effective this month.

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

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