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Essity’s Latest Taboo-Busting Campaign, #PainStories, Puts a Spotlight on Endometriosis

essity’s-latest-taboo-busting-campaign,-#painstories,-puts-a-spotlight-on-endometriosis

Bodyform’s parent company tackles the agonizing yet common condition


Essity continues to campaign against taboos with its latest ad.
Libresse / AMV BBDO

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By Sara Spary

18 hours ago

LONDON—Sharp. Shooting. Sickening. Stabbing. Crippling. “Like torture.”

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

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