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Majority Launches With Commitment to Diversity—and an Assist from Shaquille O’Neal

majority-launches-with-commitment-to-diversity—and-an-assist-from-shaquille-o’neal

The agency was founded by CPB, Momentum vet Omid Farhang, along with Asmirh Davis and Jorge Hernandez


Majority founder Omid Farhang left his role at IPG’s Momentum to start the agency
Majority

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By Erik Oster

4 hours ago

As the ad industry’s establishment players struggle to address deeply-rooted systemic racism, creative agency Majority is launching in Atlanta with diversity at its core—and the backing of NBA legend Shaquille O’Neal.

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