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Walled Garden Walls Will Get Higher Under Google’s New Privacy Policies

walled-garden-walls-will-get-higher-under-google’s-new-privacy-policies

More direct partnerships and optimization strategies as well as opportunities are on the horizon.
Google, Getty Images


By Paul Roberts

WebCEOSEO Tools

3 hours ago

Advertisers have been nimble throughout the variety of challenges that have impacted the targeting and privacy landscape: GDPR, CCPA, other state legislation, like Maryland’s—even the third-party cookie phase-out, which many didn’t think the industry would be able to overcome. Ad land and ad tech quickly pivoted strategies, working hand in hand with each other to provide solutions to the “cookie apocalypse,” well before the phase-out goes into effect next January.

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Paul Roberts

Adweek opinion contributor is Paul Roberts is CEO and founder of Kubient.

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