Oprah’s recent interview with Prince Harry and Meghan Markle brought to light how colorism still exists.
Joe Pugliese/Harpo Productions
By Rafic Sinno
5 mins ago
Authentic brands embrace and reflect the diversity of the people and markets they serve. Diversity is a core pillar of an authentic brand’s marketing approach. For marketers, understanding diversity starts with empathy. An empathic brand recognizes the experiences, outlooks and feelings a group of people may hold and reflects those insights through its marketing.
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