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Color and Diversity Must Be the Norm in TV and Advertising

color-and-diversity-must-be-the-norm-in-tv-and-advertising

Oprah’s recent interview with Prince Harry and Meghan Markle brought to light how colorism still exists.
Joe Pugliese/Harpo Productions


By Rafic Sinno

WebCEOSEO Tools

5 mins ago

Authentic brands embrace and reflect the diversity of the people and markets they serve. Diversity is a core pillar of an authentic brand’s marketing approach. For marketers, understanding diversity starts with empathy. An empathic brand recognizes the experiences, outlooks and feelings a group of people may hold and reflects those insights through its marketing. 

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Rafic Sinno

@rafic

Rafic Sinno is an assistant professor of business at the University of Dubuque and an enthusiastic educator. He is also a member of our Adweek Academic Council.

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