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IAB Releases New Guidelines for AI’s Use in Digital Advertising

iab-releases-new-guidelines-for-ai’s-use-in-digital-advertising

The new report is co-chaired by IBM Watson Advertising and Nielsen


The IAB’s new report comes as advertisers are considering AI.
IAB, Getty Images

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By Patrick Kulp

9 hours ago

As ad-tech companies consider AI alternatives to cookies and other third-party trackers, the Interactive Advertising Bureau (IAB) is releasing new guidelines and best practices for the use of machine learning at every level of digital advertising production.

What do you think?

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