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What Are the Prospects for a Spending Revival for Out-of-Home and Direct Mail Advertising?

what-are-the-prospects-for-a-spending-revival-for-out-of-home and-direct-mail-advertising?

Can spending recover quickly for Out-of-Home and Direct Mail advertising?


The campaign also features out of home and radio.
Pride London / Anomoly

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By David Kaplan

6 hours ago

Among performance-marketing categories, both out-of-home and direct-mail advertising experienced devastating declines in 2020. As the effects of the pandemic slowly diminishes, both are expected to recover.

What do you think?

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