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Exclusive: Johnson & Johnson Created a Parent’s Guide to Discussing Racism With Kids

exclusive:-johnson-&-johnson-created-a-parent’s-guide-to-discussing-racism-with-kids

Made with help from Some Spider Studios, the guide breaks down one of the toughest talks for families


Vanessa Brantley-Newton smiling while hoping up a card with three cartoon-drawn kids on it
Johnson & Johnson

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By Shannon Miller

15 hours ago

When it comes to a complex topic like race, children are much more receptive to new information than they often get credit for. In fact, according to some studies, a child a can begin to recognize race as early as six months old. Still, it can be rather difficult to find the right language that will convey the intricacies of racism to a toddler.

Shannon Miller

@ShannonL_Miller

Shannon Miller is Adweek’s Senior Editor of Creativity & Representation.

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