in , , ,

Streaming With the Enemy: How Connected TV Rivals Learned to Work Together

streaming-with-the-enemy:-how-connected-tv-rivals-learned-to-work-together

Competitors like Roku and Amazon Fire TV are recognizing the value of scale for their content channels


It no longer makes sense to spend several billion dollars on content, only to restrict its availability.
Roku, Apple, Amazon, Getty Images

WebCEOSEO Tools

By Mollie Cahillane

10 hours ago

Amazon Fire and Roku are connected TV rivals, with the two platforms taking a combined 50% share of big screen CTV viewing last year.

This story first appeared in the March 22, 2021, issue of Adweek magazine. Click here to subscribe.

Mollie Cahillane

@MollieCahillane
[email protected]
Mollie is Adweek’s reporter covering the business of connected TV.

Recommended articles

What do you think?

WebCEOSEO Tools

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Loading…

0
WebCEOSEO Tools
facebook-update-will-target-specific-groups-and-individuals-via-@martinibuster

Facebook Update Will Target Specific Groups and Individuals via @martinibuster

p&g’s-marc-pritchard-is-using-‘constructive-disruption’-to-reinvent-brand-building

P&G’s Marc Pritchard Is Using ‘Constructive Disruption’ to Reinvent Brand Building