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OLLY’s Pandemic Pivot Led to a Sell-Out First Month

olly’s-pandemic-pivot-led-to-a-sell-out-first-month

“Spend like a big brand, but convert like a startup”


Adweek


By Tara Weiss

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3 hours ago

When the pandemic accelerated the shift from in-store to ecommerce, the direct-to-consumer wellness company OLLY recalibrated its marketing strategy. The team viewed it as an opportunity to meet potential customers where they were: At home and online. 

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