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Suffering From Mayophobia? These Kits Help Haters Fall in Love

suffering-from-mayophobia?-these-kits-help-haters-fall-in-love

Kraft teamed up with Wieden+Kennedy NY in an effort to sway mayo critics


The Overcoming Mayophobia Kit is equipped with a blindfold and clothespin to help mayo-haters overcome the condiment’s look and smell.
Kraft Heinz


By Shannon Miller

15 hours ago

Mayonnaise isn’t for everyone. To its most ardent defenders, it’s a necessary cure to a dry sandwich or chicken salad. For others, it’s a gloppy deterrent. And then there are those who remain thoroughly unsettled by this pervasive and somewhat divisive sauce.

What do you think?

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