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French Retailer Celebrates the Strength of a Brotherly Bond in New Spot

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La Redoute’s new ad centers on the love shared by two stepbrothers

The ad, by agency Fred & Farid Paris, shows an older brother as he prepares to move out of the home.
Fred & Farid Paris / La Redoute


If you’re lucky enough to have siblings, you’ll know all about the love and rivalry that come with being a brother or sister.

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