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Industry Moves Ever-Closer to a Single Cross-Media Measurement Solution

industry-moves-ever-closer-to-a-single-cross-media-measurement-solution

Kantar and Ipsos have been named as partners on the project


A single cross-media measurement is to be developed by Kantar and Ipsos.
Lukas Blazek/Unsplash


By Stephen Lepitak

21 mins ago

After years of discussion with little movement, a cross-media measurement solution will be created.

What do you think?

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