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Baseball’s Gen Z Hispanic Opportunity: It’s Up to Marketers

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Morning Consult found that only 15% of Gen Z respondents named MLB as their favorite professional sports league.
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As the 2021 MLB season starts, a recent poll conducted by Morning Consult reveals that only 15% of Gen Z respondents named MLB as their favorite professional sports league, compared to 28% for the NBA and 35% for the NFL. In fact, the Sports Business Journal reports that over the past decade, the average audience age for America’s pastime has increased from 52 to 57, while only 7% are under the age of 18.

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

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Michael Roca


Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

Michael Roca is managing director of multicultural at PHD.

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