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Volkswagen Needs to Go From April Fools’ Prank to More Sustainable Purpose

volkswagen-needs-to-go-from-april-fools’-prank-to-more-sustainable-purpose

With a bold tweet on March 30, the automaker announced to the world a name change—which turned out to be an April Fools’ Day joke.
Volkswagen


With Covid-19 vaccinations rising, many consumers and automotive advertisers are now glancing at the global pandemic in their collective rearview mirrors and looking forward to open roads of possibility. 

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

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Josh Loebner


Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

Josh Loebner serves as director of strategy at Designsensory, a Knoxville, T.N.-based advertising agency, and authors the blog advertisinganddisability.com.

What do you think?

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