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5 Ways Marketers Can Approach Sustainability Like a Creative Project

5-ways-marketers-can-approach-sustainability-like-a-creative-project

Living a more sustainable lifestyle needs to be both a priority and manageable.

By Jemma Campbell

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5 hours ago

The catalyst for becoming more sustainably minded came around six years ago when I quit fast fashion. Instead, I vowed to buy only from ethical companies. My wallet became my way of voting in favor of brands that put people and the planet before profit. 

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Jemma Campbell

Adweek opinion contributor Jemma Campbell is creative director at Design Bridge New York.

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