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Exclusive: Cannes Lions Managing Director Simon Cook on Making the 2021 Festival Virtual

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The festival evolves from a week in France to a yearlong membership model, thanks to the pandemic


Festival owner Ascential is building the “Lions” name into a brand that can stand separate from Cannes.
Cannes Lions

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By Stephen Lepitak

7 hours ago

For a second year in a row, the Cannes Lions will be online-only, despite insistences from festival owner Ascential that it might return. The increasing cases of Covid-19 across Europe, especially in France, left an in-person festival in June all but impossible.

Stephen Lepitak

@stephenlepitak
[email protected]
Stephen is Adweek’s UK Bureau Chief.

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