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When Apple’s IDFA Changes Hit “Nobody Really Knows” What To Expect

when-apple’s-idfa-changes-hit-“nobody-really-knows”-what-to-expect

The mobile advertising sector is staring into the abyss as the privacy changes loom

Apple’s iOS update is largely expected to make advertising on its devices much harder. SOPA Images/Getty Images

By Andrew Blustein

4 hours ago

The industry is waiting with bated breath ahead of Apple’s imminent iOS update, which will severely limit tracking and ad targeting across Apple’s mobile devices—and impact the $105 billion U.S. mobile-ad industry.

What do you think?

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