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Inside Mercedes-Benz’s ‘Endless’ Digital Journey to Heighten Its Luxury Credentials

inside-mercedes-benz’s-‘endless’-digital-journey-to-heighten-its-luxury-credentials
Sustainability via renewable energy is a key part of Mercedes’ commitment to being a truly modern luxury brand. Mercedes-Benz

By Stephen Lepitak

9 hours ago

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The German car giant Mercedes-Benz has been on a three-year journey of digital transformation since linking up with Publicis Groupe and now plans to reinforce both its luxury and sustainability credentials—while also adapting to the post-pandemic realities of car buying.

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

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