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NowThis Partners With TikTok for Viral, a New Live Show About the Pandemic

nowthis-partners-with-tiktok-for-viral,-a-new-live-show-about-the-pandemic

Viral debuts on Thursday

NowThis and TikTok are teaming up. NowThis

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By Scott Nover

3 hours ago

NowThis, the Group Nine-owned news brand, is working with TikTok on a weekly 45-minute livestreamed interview show about the pandemic, called Viral, which debuts Thursday at 6 p.m. ET. TikTok is co-producing the show and will pay NowThis to support the initial five-episode run.

Scott Nover

@ScottNover [email protected] Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.

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