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Consumers Are Split on What Media Platforms Should Do With Their Data

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Consumers articulated conflicting desires in a new survey. Getty Images, The Harris Poll, Adweek

The conversations swirling around the media and ad-tech industries these days hinge on consumer privacy—but in the midst of several changes to the way data is collected, it’s likely to be a while before consumer sentiment related to data collection responds to those changes.

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

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