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How the Pandemic Accelerated a Transformation Across Connected TV

how-the-pandemic-accelerated-a-transformation-across-connected-tv

Ad spend increased as brands gravitated to the space

Vizio and NBCUniversal said the pandemic has accelerated growth in the connected TV space. Adweek

By Mollie Cahillane

11 hours ago

While linear TV got pummeled by the Covid-19 pandemic in 2020, connected TV and direct-to-consumer players have been thriving over the past year.

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