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Ulta Beauty on How the Pandemic Changed Its Digital Strategy

ulta-beauty-on-how-the-pandemic-changed-its-digital-strategy

The beauty retailer’s top marketers discuss how the brand switched to a more flexible strategy

Ulta Beauty joined Adweek’s Mediaweek event to discuss how the digital world evolved during the pandemic. Adweek

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By Richard Collings

22 mins ago

Ulta Beauty’s Karla Davis, vp of integrated marketing and media, Christine White, senior director of media and content strategy and Sally Scarbrough, director of brand partner marketing joined Adweek’s Shannon Miller, senior editor of creativity and representation, to discuss how the retailer has changed its approach to digital marketing during the pandemic.

Richard Collings

@RichCollings [email protected] Richard Collings is a retail reporter at Adweek.

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