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AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

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Brewing up a return that is proportional to the investment

AB InBev and Dentsu joined Adweek’s Mediaweek event to talk about how the two are best measuring audience engagement. Adweek

Buying against a demographic often creates ad waste, but by involving IT and its agency, brewing giant Anheuser-Busch InBev created a better ad environment that commands higher viewability and retention.

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

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