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Google Confirms Fledge Origin Trials to Kick Off Sooner Than Anticipated

google-confirms-fledge-origin-trials-to-kick-off-sooner-than-anticipated

‘Advertiser testing’ to subsequently occur later in the year as the 2022 deadline looms

FLoC advertiser testing is scheduled to begin in June. Trent Joaquin/Google

By Ronan Shields

WebCEOSEO Tools

14 hours ago

Google has further clarified the timelines concerning testing the wares of its Privacy Sandbox, the online giant’s proposals for ad targeting within its dominant web browser Chrome after it withdraws support for third-party cookies.

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