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Progressive Made an Ad ‘Where Nothing Happens,’ With One Notable Exception

progressive-made-an-ad-‘where-nothing-happens,’-with-one-notable-exception

The spot from Arnold offers a reprieve after an overly eventful year

Progressive

By David Griner

10 hours ago

A year ago, marketers were understandably uncertain about what tone to strike with their ads. Was it OK to be distractingly funny? Would somber empathy come across as insincerity?

What do you think?

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