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Study Shows Brands Need to Do a Better Job Reaching People With Disabilities

study-shows-brands-need-to-do-a-better-job-reaching-people-with-disabilities

Many still have trouble accessing content easily

Current Global, Magna and IPG Media Lab conducted the accessibility survey.

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By Kyle O’Brien

42 mins ago

One glaring oversight is leading many marketers to fail to connect with a substantial audience.

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Kyle O’Brien

@kobrie [email protected] Kyle O’Brien is a freelance writer for Adweek and editor of AgencySpy.

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