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As Hispanic TV Consolidates, Demand for Broader Depictions of Latino Life Grows

as-hispanic-tv-consolidates,-demand-for-broader-depictions-of-latino-life-grows

Media companies need to redefine prime time viewing to engage this audience

Industry leaders discussed how to best target Hispanic audiences at Adweek Elevate: Hispanic TV. Adweek

By Tara Weiss

9 hours ago

Hispanics make up nearly 20% of the U.S. population, yet as TV viewers and consumers, they’re still an underserved community.

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