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‘Business Is Strong:’ Some Publishers’ Returning Ad Dollars Exceed Expectations

‘business-is-strong:’-some-publishers’-returning-ad-dollars-exceed-expectations

The media business is growing again, ahead of major changes from Google and Apple

Digital advertising started to bounce back by the end of 2020. Malte Mueller/Getty Images

By Andrew Blustein

5 hours ago

The always volatile digital advertising market seems to be on an upswing as large publishers are seeing dollars return after a dreadful 2020. But with sweeping changes to ad targeting only months away, publisher and marketers’ direct sales conversations have added urgency.

What do you think?

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