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Modelo Creates Branded Crop Circle to Promote Its Newest Beer

modelo-creates-branded-crop-circle-to-promote-its-newest-beer

The Mexican brewer commissioned a 50-meter-long artwork in a local barley field

Modelo Pura Malta is made with barley purchased from Mexican farmers Modelo / Circus/MediaMonks

By Sara Spary

11 mins ago

Mexican beer brand Modelo launched its newest product with a gigantic crop formation that cleverly positions its key ingredient, barley, front and center.

What do you think?

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