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AMC Finds There’s No ‘One-Size-Fits-All’ Upfront Anymore

amc-finds-there’s-no-‘one-size-fits-all’-upfront-anymore

The entertainment network took a page from last year’s experience during the pandemic

“Great quality, engaging content wins on any format,” Kim Kelleher told Adweek’s TV editor Jason Lynch. Adweek

By Tara Weiss

3 hours ago

AMC Networks, like all media companies, was once again forced to take a different approach to this year’s television Upfronts. Instead of one traditional presentation, AMC held seven tailored conversations earlier this month with media buyers, addressing their individual needs.

Tara Weiss

@writertara [email protected] Tara is a Performance Marketing reporter for Adweek.

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