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How Liquid Death Leans on Youth Culture for Sustainability Messaging

how-liquid-death-leans-on-youth-culture-for-sustainability-messaging

Co-founder and CEO Mike Cessario uses an untraditional tone for the canned-water company’s mission towards recycling

By Julian Gamboa

8 hours ago

As part of the Adweek Sustainability Playbook, Liquid Death Mountain Water Co-founder and CEO Mike Cessario shares his play on how the brand takes an untraditional tone to make their sustainability messaging resonate with millions and generate thousands in earned media.

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