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‘This is About Thought Leadership:’ How Washington Post Live Found Staying Power

‘this-is-about-thought-leadership:’-how-washington-post-live-found-staying-power

The interview series encapsulates the appeal of virtual events: Scale with low overhead

Publishers are tentatively planning to host in-person events in September, but many will be keeping some of the virtual components. The Washington Post, Getty Images

By Mark Stenberg

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59 mins ago

Like a lot of companies, a year ago Washington Post Live pivoted from in-person events to virtual interviews in response to the pandemic. But what began as a workaround solution has evolved into a successful standalone product, and is delivering better results for some advertiser clients than in-person events.

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