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In Appeal to Moms, Shapermint Creates Chief Mom Officer

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Mothers constitute 80% of the online marketplace’s customers

Shapewear marketplace Shapermint is shifting its messaging to focus on moms. Shapermint

By Richard Collings

22 hours ago

Shapewear brand Shapermint is unveiling a new chief mom officer campaign, shifting the tenor of its messaging from humorous to serious in order to speak to its audience of moms.

What do you think?

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