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Streamers Strut Into NewFronts Buoyed by Pandemic Audience Gains

streamers-strut-into-newfronts-buoyed-by-pandemic-audience-gains

OTT platforms and services are focusing on flexibility and big growth

Brands and agencies are newly flush with big marketing budgets as the economy improves. Illustration: Trent Joaquin; Getty Images

By Kelsey Sutton

5 hours ago

During NewFronts this year, everything’s coming up streaming.

What do you think?

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