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Experiential Marketing’s Reset Is Being Propelled By ‘Virtual Fatigue’

experiential-marketing’s-reset-is-being-propelled-by-‘virtual-fatigue’

Digital should be part of a balanced use of interactive screens as in-person events retake center stage

As more people are vaccinated for Covid-19, consumers’ pent-up demand for something physically social increases. Trent Joaquin/Getty Images

By David Kaplan

8 hours ago

“Enthusiastic caution” may be the most celebratory description for the current state of experiential marketing. Tugging at the imaginations of agencies and marketers is the idea that a backup plan and disaster preparedness must be baked into every program moving forward.

What do you think?

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