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BMW Projected AI-Generated Art Onto Its Cars for New Campaign

bmw-projected-ai-generated-art-onto-its-cars-for-new-campaign

The campaign is the latest example of agencies making use of a nascent type of creative AI

BMW created an generative algorithm to project art onto its 8 Series Gran Coupe line. BMW

By Patrick Kulp

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32 seconds ago

BMW is turning its cars into a canvas for a robot artist as part of a new campaign that makes use of cutting-edge creative AI.

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